JMI Branding Forward is a boutique branding & social media management company based in Boston. We focus on the brand management of luxury wedding, lifestyle & event companies. Our goal is to assist our clients with the development of their brand that is consistent with their image throughout all social media platforms, advertising & marketing initiatives. We provide a personal approach to brand management as we understand the importance of developing your unique style and fostering strong relationships with your partners within the industry. We view social media as a way to express your brand in a distinctive and creative way & aspire to move your business forward to ensure that your clients and potential clients identify your brand as a trusted and valued source.
Jennifer Iovino, founder
Prior to founding JMI Branding Forward, Jennifer’s detail oriented management style, passion for perfection and creative style for planning special events, landed her in some of the top restaurants in Boston, including Jody Adam’s acclaimed Rialto, Lydia Shire’s award winning Biba & Pignoli and Jamie Mammano’s celebrated Mistral where she oversaw Mistral’s special events department and managed all marketing, public relations and off-site events. Jennifer and her special events team catapulted Mistral into one of the most sought after private dining and special event venues in the Boston area. Upon leaving Mistral, she created her own Event Management & Consulting Company, working with area restaurants on managing their special events, marketing & public relations. In 2010, she was approached by Peterson Party Center to manage the re-brand of New England’s largest tent & event rental company. As Director of Sales & Marketing, she focused on development of new website, assisted in design of showroom & customer service spaces, creation of marketing collateral, advertising campaigns & social media presence, along with purchasing & development of new products. This rebranding resulted in Peterson Party Center being purchased by a private equity firm and in conjunction with acquiring its main competitors, is now considered one of the largest, single-location party and event rental businesses (now Peak Event Services) in the country.
Jennifer is a graduate of University of Vermont, with a Self-Designed Major in Small Business Management & Entrepreneurial Studies and is active in many local and international event associations, including:
- Boston Wedding Group, President, 2015 / Vice President, 2012-2014
- International Live Events Society (ILEA) Director of Membership-2011/12, Vice President of Programs & Education-2012/13, Director of Social Media-2014/15. Jennifer garnered the Chapter Leadership Award in 2015 for her work in Communications & Social Media.
- National Association of Catering & Events New England (NACE), Member, 2010-2016